Profile of Brite Camp

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Total Views : 1615
Founded In : 2016
Company Type : Partnership
Company Size : 1 to 10
Primary Location : Hyderabad
Company Website : www.britecamp.com/
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Company Details

Company Description
Brite Camp is a platform for School children with a creative side to turn entrepreneurs and also charity donors. Brite Camp gives children a global platform to showcase their talent and get recognized. In the process we would like to see the children become entrepreneurs and support the underprivileged children by Today fine arts is not considered as a main stream career by most of the parents and they don’t encourage it. With Brite Camp we would like talent to be discovered early and parents changing their thought process of looking at fine arts; primarily we want parents to start looking at fine arts as a main stream career option.
Though on the face of it Brite Camp is a social venture, wherein 50% of the sale proceeds goes towards a children related cause; 30% to the child who makes the craft and 20% is retained by Brite Camp as operational expenses. The platform for showcasing arts and crafts is a way of student acquisition; the real business model is mentioned below.
Primarily the business model would be to create an ecommerce platform wherein children related things like books, stationary items, arts and craft material, toys, board games etc will be sold (marketplace). Also as we are capturing the date of birth of the children, we plan to do some push sales by asking the child to decide on their wish list and we in turn sending out messages to family and relatives to fulfill the child’s wish list.
Also we plan to run webinar classes for specific art and craft wherein interested students will be able to login remotely and attend classes of their interest. As well as this platform will have the option of monetizing through advertisements from art and craft classes, children related products etc once we have a critical mass.
Products & Services
Brite Camp is a platform for School children with a creative side to turn entrepreneurs and also charity donors. Brite Camp gives children a global platform to showcase their talent and get recognized. In the process we would like to see the children become entrepreneurs and support the underprivileged children by Today fine arts is not considered as a main stream career by most of the parents and they don’t encourage it. With Brite Camp we would like talent to be discovered early and parents changing their thought process of looking at fine arts; primarily we want parents to start looking at fine arts as a main stream career option. .
Company Specialities
  • Arts and Craft
  • ECommerce, Social and Edtech
Customer Details
Though our primary customer are the children interested in arts and craft. But we would like to talk about the value proposition for the various stake holders. One thing to note that none of the stake holders are charged any money to utilize the platform.
Children – The children get a geographically agnostic platform to showcase their arts and craft which will be on display as long as they want. They will be even able to sell and earn some money; participate in philanthropic activities. Their talent gets discovered and they can look at connecting with likeminded students across the globe, thus helping them hone their skills. For every activity the child does on the platform they get Brite Camp points which can be redeemed against free gifts from the Brite Camp redemption store.
Parents – They get a bigger platform to showcase their children’s arts and craft. This will act as an encouragement for the child.
School – This will be a platform for a school to showcase the children’s arts and craft, thus enabling them to show the talent from the school; acts as a free publicity platform.
Craft Teachers / Classes – This acts as a good publicity ground for the teachers to showcase their children’s arts and craft. In the due process they are able to showcase to the outside world the output of their talent.
Product Value Proposition
There aren’t any global platforms (online or offline) for children to showcase their arts and craft. Though, rarely there are few exhibitions that happen on an offline mode where children’s arts and craft are displayed. Otherwise, the children get to display their art work whenever a parent-teacher meeting happens in the school (3-4 times in a year), the school sets up a stall to display the craft work. Alternatively, parents take a picture of the craft and put it any one of the social media.
Overall the academic system is so built that there isn’t any encouragement for children to pursue any form of art and craft as a main stream career option. Primarily because the talent in the area of art and craft is going undiscovered. Also the children’s passion and interest slowly dies as there isn’t any encouragement coming in from any quarters. All of the mentioned above is happening because neither the parents or school believes that art and craft can be a main stream career in the future for children.
But once art and craft is recognized and duly appreciated then children will definitely feel encouraged to do it with more of an interest and work towards further honing their skills. This is where Brite Camp will play a major role.
Product Links
Press Release
Other Location
Not Available
Company Operating Status
Pre-Revenue
Company Funding Details
BootStrap
Part of
None
Company Industry
Education

Team Members

1) Jai Eapen (Founder and CEO)

Media Links  (Youtube / Vimeo videos)