We provide purchase based targeted marketing solution to merchants through our collaboration with financial institutions.
We draw insights into consumer purchase data directly obtained by leveraging customer’s card transaction history, geographical location, demographics and purchases of peers. While doing so, we do not access the personal information of the customers, thereby maintaining customer privacy. These whole-wallet insights spanning across all categories and geographies, give a wholesome view of where and how much the customers spend. This enables merchants to target customers, customize campaigns, optimize ad-spend (increase ROI) and measure campaign performance with competitive benchmarking.
For banks, there is a significant customer stickiness factor involved by playing an important role in non-financial ecosystem and hence, offering services extending beyond traditional banking products. In this setup, banks provide relevant deals and offers (using our recommendation engine) to its customers through various banking channels. By analyzing terabytes of transactions, our recommendation engine allows consumers to see the deals/offers catering to their interests. Our technology also enables card-linked offers (CLO) making the redemption process seamless and automated.
Products & Services
We have made the entire process from viewing to redemption of the offer very seamless for the consumers. Consumer transaction data available with banks is analyzed while maintaining customer privacy. This way we are able to make sure that only the relevant offers are sent to the customer. Once the customer has viewed the offer, they don't need to use any coupon code/voucher. A simple swipe would enable the redemption as Connaizen closes the entire sales loop..
- Data Analytics
- Partnerships with Financial Institutions
- Strong Sales Team
Bank Partners: ICICI Bank, HDFC Bank, YES Bank, Kotak Mahindra Bank
Retail Partners: 31 national retailers including Amazon, Thomas Cook, Forever21, Swiggy, Faasos
Product Value Proposition
Using Connaizen's campaign management solution, merchants are able to target their prospective customers on basis of spend behavior, location and demographics. The merchants do not have to resort to blanket offers. Our machine learning algorithm creates customer profiles for partner merchants and identifies customers who have similar profiles but have not visited these partner merchants. This way we are able to make sure that the customers we help our partners acquire are not only high lifetime value customers but also have a higher chance of remaining loyal to these brands.