Who Can Apply?

  • Company of Indian Origin
  • Should be a Private Independent Entity (should not be a subsidiary of a large firm)
  • Product should not be in market for more than 3 years though the company can be in business for multiple years
  • Product revenue could be NIL but should not be greater than INR. 1 Crore for the last financial year

Evaluation

  • Understanding of the market vis-à-vis product placement
  • Current clientele and potential pipeline
  • Comparative positioning to the competitors; differentiators; value proposition
  • Social Impact: The Company should be ethical in its conduct and line of work
  • Planning and Execution: how are long/short term goals planned for; and strategies for achieving the same?
  • Team: Experience, dynamics of the team members working together
  • Company presence: Offices; website interface, marketing campaigns