Who Can Apply?
- Company of Indian Origin
- Should be a Private Independent Entity (should not be a subsidiary of a large firm)
- Product should not be in market for more than 3 years though the company can be in business for multiple years
- Product revenue could be NIL but should not be greater than INR. 1 Crore for the last financial year
Understanding of the market vis-à-vis product placement
- Current clientele and potential pipeline
- Comparative positioning to the competitors; differentiators; value proposition
- Social Impact: The Company should be ethical in its conduct and line of work
- Planning and Execution: how are long/short term goals planned for; and strategies for achieving the same?
- Team: Experience, dynamics of the team members working together
- Company presence: Offices; website interface, marketing campaigns